What is Livestreaming?

Before I can explicate how livestreaming can assist you and your business stand up out on Facebook, allow'due south define "livestreaming."

Livestreaming is transmitting (or receiving) alive video and audio coverage over the Internet.

The active word here is "live."

Livestreaming is non an uploaded and edited video. Ofttimes, it'southward non even scripted (it tin be). Instead, it is a spontaneous "snapshot" of what'due south going on during an of import event, transmitted to a large online audition who can choose to watch it.

While livestreaming isn't new, it is fairly new to Facebook. With billions of people active on Facebook on a daily basis, being on the forepart of Facebook livestreaming lets you lot potentially be in the homes of billions of people, live, and existence one of the outset people to conform and employ information technology you will become an influencer inside your own right.

Why Should You Be Livestreaming on Facebook?

As stated above, livestreaming isn't new and livestreaming isn't limited to Facebook. Yous tin also livestream via YouTube, Google Hangouts, Blab.im, Periscope and more. As most of these platforms stand up alone, building up an active network and an engaged audience can have some time.

However, equally most people already accept a big, active network on Facebook, this is your instant Facebook livestreaming audience!

This is exactly the reason why livestreaming on Facebook is then heady and has the potential to do so much for you and your business.

If you lot need an boosted reason to go live, cheque this out: co-ordinate to Social Times, Facebook stated in a Newsroom mail service that its algorithm is treating live videos equally a unlike blazon of mail than "traditional" video posts and making an effort to requite more priority to live videos while they are actually alive.

Anyone who is connected to you on Facebook will as well become a notification when you do go alive; Therefore

  • timing
  • video description
  • size of your Facebook audience
  • topic

will all determine your success with 'Facebook Alive' along with the Facebook algorithm.

Who Tin Livestream on Facebook?

Livestreaming is now enabled for everyone on both iPhone and Android devices. Livestreaming to Pages was also rolled out en masse but isn't properly working for many of u.s. Facebook Page admins.

For verified Facebook profiles and verified Facebook Pages, livestreaming has been an accessible feature through the Facebook Mentions App for some time now.

How Do You Livestream on Facebook?

In order to utilize livestreamig on Facebook, go to the Facebook profile app on your Smartphone and wait for the "Alive Video" characteristic. You'll find it by clicking on your 'what are you up to' prompt, as if you are going to mail something to your own wall. You should come across an selection to employ "Live Video."

How To Access FAcebook LIve Video on your Facebook App

Once y'all click on this prompt, you might demand to requite the Facebook app permission to access your microphone if information technology'southward turned off. If not, you'll see the next screen "Go Live on Facebook!"

Go Live on Facebook

Hit continue.

Describe your Facebook Live Video

Now enter a clarification of your alive video  so people volition know what y'all'll be talking about (where are yous, what will people exist seeing, who is with you) and hitting "Go Live."

Here are some suggestions on making your livestreaming videos a success.

  • Innovate yourself and your guest – if you have one
  • Tell people where you are
  • Tell people what you'll exist talking about
  • Say 'hi' or 'welcome' to your audience
  • If someone asks a question, answer it
  • Go on the video on topic
  • If y'all run out of things to say, end the video
  • Smile

Facebook management tool Agorapulse

5 Standout Ways to Use Facebook Livestreaming

Whether you have livestreaming on your personal profile, or if you lot are lucky enough to already have it attainable on your folio, Facebook livestreaming tin can and volition make your business stand out on Facebook.

Here are 5 ways to exercise that:

    1. Live events.Practise you nourish networking events, tradeshows, industry conferences, local charity events, workshops or whatever other live issue where you collaborate with other business leaders? Livestream from the issue! Give a quick tip, evidence off a speaker, evidence a new gadget, innovate a new connexion and grow your influence.
    2. Product or service launches.Are you lot excited nigh a new production or service? Innovate it alive, by sharing information technology with your Facebook audience! Requite them that 'behind-the-scenes look they want; an authentic look within your business concern.
    3. Introduction of (new) employees or squad members.Have you lot merely hired a new CEO? Are you adding seasonal staff? Did your employees go through a new training program or continuing educational activity course? Do yous accept an employee of the calendar month? Why not highlight this person with Facebook Live? In one case your Facebook audience sees this video, they will feel a closer connectedness to your business organisation.
    4. Interviews.Who is a leader in your industry? Who do you lot know who is willing to share their knowledge with your audience? Who are you having lunch or a meeting with who can share a asset of wisdom with those who follow you lot on Facebook? Use Facebook Live to exercise a curt interview!
    5. Pedagogy.Livestream weekly manufacture tips and brainwash your audience.

facebook live

Facebook Ads skillful Jenny Brennan shows her Facebook fans nearby Ashford Castle.

Be Ahead of the Curve!

Practice you like to be alee of where anybody else is? Practise you like to take a leg upwards on your contest?

According to a recent survey (Dec 2022 and January 2022) by BrandLive:

44% of Brands Have Produced Alive Video & 20% Program to Do  Attempt Alive Video in the Side by side 12 Months.

The number 1 reason they used live video (and plan to do more of it) is for training purposes. l% of surveyed brands as well planned to apply live video for marketing in 2022.

How exercise you program to use Facebook livestreaming this year? Let us know in the comments!