How Many Women Buy Makeup In The United States

Enquiry Summary. The cosmetics manufacture is ane of the most valuable markets globally, and the United States is largely to thank for that. With more and more than people across the nation buying personal care and beauty products, the cosmetics industry is growing fast. After all-encompassing enquiry, our data analysis squad found:

• Approximately $49.ii billion is generated by cosmetics sales in the United States each year.

• On average, Americans spend between $244 and $313 on cosmetics every month.

• The global cosmetics industry is valued at $380.2 billion.

• The cosmetics manufacture is growing at a charge per unit of 5.3% each twelvemonth.

• Skincare products make up 42% of the cosmetics industry, representing the largest segment of the market.

Cosmetics Industry Stats by: Consumers | Segments | Trends and Projections

Cosmetics Manufacture Statistics

• The American cosmetics and beauty market is valued at $84 billion.

  The dazzler and personal intendance market place in the The states is worth approximately $84 billion. As such, the United States accounts for 22% of the value of the global cosmetics manufacture.

• Around 61% of all dazzler buyers followed cosmetics brands or visited a brand on social media in June 2019, making social media engagement central for cosmetics brands.

  Social media is i of the leading means customers observe cosmetics brands, assuasive brands to establish trust with their customers and market their products appropriately.

  It's estimated that 37% of shoppers typically find out about new cosmetics brands or products through social media ads. About 33% find out via recommendations and comments made on social media platforms.

  In addition, 66% of customers discover brands on social media cheers to updates on the brand's social media pages, posts from expert bloggers, and glory endorsements.

• In the United States, L'Oréal is the most valuable cosmetics visitor.

  Every bit of 2021, L'Oréal generated an impressive $33.four billion in annual revenue. In add-on, the multinational cosmetics company held 20% of the cosmetics industry share in Western Europe.

  Other leading cosmetics companies — which have controlled the market, along with L'Oréal, since the early twentieth century — include Unilever, Procter Take a chance Co., The Estee Lauder Companies, and Shiseido Company.

Cosmetics Brands by Revenue (2018)

Brand	Acquirement (2018)
Johnson'south	$14.1m
Chanel	$eleven.5m
L'Oreal Paris	$ten.7m
Gillette	$8.1m
Neutrogena	$7m
Nivea	$6.9m
Dior	$vi.3m
Clinique	$5.4m
Shiseido	$5.2m
Guerlain	$five.1m

• In terms of social media user engagement, Huda Beauty and Kylie Cosmetics are the biggest cosmetics companies in the United States.

  According to a 2019 survey, Huda Dazzler has the highest social media user engagement volume with 246.37 million actions, while Kylie Cosmetics trailed closely backside with 215.24 million actions.

• In the U.s., facial and center cosmetics represent the almost profitable sections of the cosmetics and beauty industry.

  In 2020, roughly $ane.96 billion was generated from sales of eye cosmetics, and about $1.9 billion was generated from sales of facial cosmetics. Mascara was the most assisting product in the heart cosmetics segment, followed past eyeliners, heart shadows, and eyebrow makeup.

  Meanwhile, Neutrogena makeup remover was the most profitable product in the facial cosmetics segment.

  In addition, pilus care products represented 24% of the beauty industry, and sales of lip cosmetics products generated about 647.31 meg.

• Although east-commerce sales proceed to grow, many shoppers purchase cosmetics and beauty products at retail stores.

  When information technology comes to cosmetics sales, Ulta Beauty is the leading health and dazzler retailer in the Us. In 2019, the concatenation dazzler store generated approximately $vii.4 billion in retail sales.

  Sephora, another pop beauty retail chain, was slightly behind Ulta, generating virtually $5.nine billion in retail sales that year.

Cosmetics Manufacture Consumer Statistics

• Nearly 1-fourth of the globe's cosmetics are bought past Americans.

  North America deemed for 24% of the global cosmetics market place in 2020. Current numbers place the Asia Pacific equally the largest consumer of cosmetics as a region.

State	Dazzler Products Spending (2018)
United States	$89.7B
China	$58.3B
Nippon	$36.9B
Brazil	$34.7B
Germany	$19.1B
United Kingdom	$17.2B
Republic of india	$15B
France	$14.7B
Republic of korea	$12.8B
Russia	$11.4B

• The men's global personal care and beauty industry is expected to be valued at $166 billion by 2022.

  Although women may lead the cosmetics industry, men are buying cosmetics more than e'er before, and nearly twoscore% of adults are interested in gender-neutral beauty and cosmetics products. In merely the last twelvemonth, men's skincare products jumped in sales by seven%.

• Women spend, on average, $69 more men each month on cosmetics.

  According to a study commissioned past Groupon, American women spend, on average, $313 a month on cosmetics, or $3,756 a year. Meanwhile, American men spend, on average, $244 a month on cosmetics, or $ii,928 a year — 22% less than women.

• African American shoppers represent 86% of the ethnic beauty market place.

  According to Essence, African Americans spend $ane.2 trillion on beauty and cosmetics products each year, and this year, that number is expected to increase to $one.v trillion.

  In 2017, Black shoppers captured 86% of the ethnic dazzler market place, generating $54 million in sales of the full $63 1000000. That same twelvemonth, Black customers likewise spent $127 million on grooming products and $465 meg on skincare products.

• 27% of young women never leave the house without makeup on.

  According to a survey conducted by the Renfrew Centre Foundation, a nonprofit organization, young girls wear makeup before than always before. According to the survey results, 58%, or near three in five, of surveyed young girls aged 8 to 18 wear makeup.

  In add-on, of the girls who admitted to wearing makeup, 65% started using it between the ages of 8 and 13, and 50% of them started using it between the ages of 11 and 13.

Cosmetics Manufacture Segment Statistics

• Approximately 42% of the global cosmetic marketplace is made upward of skincare.

  The sale of various skincare products represents just under half of the global cosmetics market. Just behind skincare, hair care products represent roughly 24% of the global market.

• Nearly xx% of the global cosmetic market is fabricated upwards of makeup.

  According to Statista, makeup products represent 18.2% of the total global cosmetics market place value.

• The global makeup market alone is estimated to be worth approximately $85 billion.

  Currently, makeup sales generate about $77.8 billion of the total $380.2 billion global cosmetics marketplace. Makeup sales are expected to merely increase every bit a growing number of people incorporate the use of lipsticks, concealers, foundations, bronzers, mascaras, and eyeliners into their everyday routines.

• Skincare and pilus care products stand for almost threescore% of the global cosmetics marketplace combined.

  According to Statista, globally, skincare and pilus care are leading the way in the cosmetics industry. In 2015, skincare product sales in the U.S. solitary generated about $16 billion. Meanwhile, in 2020, facial cosmetic sales generated $1.ix billion.

• The global anti-crumbling cosmetics market place value sits at $38.62 billion.

  Anti-aging products, specially those with anti-oxidizing elements similar Vitamin C and E, are expected to abound in value by a CAGR of 5.viii% in the coming years. By 2026, the global anti-aging cosmetics industry is estimated to reach $60.26 billion.

Cosmetics Industry Trends and Predictions

• The global cosmetics industry is expected to reach a value of $463.5 billion by 2027.

  Over the next six years, the global cosmetics industry is expected to grow by $83.iii billion. As of 2019, the manufacture was valued at $380.two billion, and current growth projections show that number will reach approximately $463.5 billion past 2027.

• From 2021 to 2027, the global cosmetics manufacture has a CAGR of v.3%.

  According to contempo growth models and predictions, the global cosmetics manufacture volition aggrandize at a compound almanac growth rate, or CAGR, of v.3% between now and 2027.

  This growth charge per unit is largely tied to irresolute lifestyles, the increased apply of cosmetics products in modern lifestyles, and the rise of men using cosmetics and beauty products in their daily routines.

• CBD-infused cosmetics are expected to grow by $2.22 billion through 2024.

  According to PR Newswire, the CBD marketplace is estimated to abound at a compound annual growth rate of 25% between at present and 2024. Moreover, North America is slated to contribute to approximately 43% of the projected growth.

• Influencers control 60%+ of the YouTube beauty content.

  While brands have tried their best to control their own narrative in the past, it's becoming clear that influencers are the way of the future. Consumers feel much more than comfortable watching a "real person" using a production and giving honest feedback in existent time, rather than accept a visitor tout the production's features.

Cosmetics Industry FAQ

1. How is the cosmetics industry segmented?

   The cosmetics industry is segmented into seven main categories. These include skincare products, hair intendance products, makeup, perfumes, toiletries, deodorants, and oral care products. Skincare products remain the nearly assisting segment of the market, followed closely by hair intendance products.

2. What is the cosmetics industry worth in 2021?

   The about recent numbers prove that the global cosmetics industry is valued at approximately $380.2 billion. North America accounts for approximately 24% of the global cosmetics market, with the cosmetics industry in the United states of america currently valued at roughly $84 billion.

3. Is the cosmetics industry growing?

   Yes. Current projections place the cosmetics industry every bit a 5.3% compound annual growth rate. At this pace, the market volition be worth roughly $463.five billion past 2027.

4. What is the largest cosmetics visitor in the world?

   The largest cosmetics visitor in the word is L'Oreal. The French visitor registered an annual revenue of $33.34 billion in 202. While Johnson & Johnson, Proctor Take chances, and Unilever are all bigger companies (past revenue), their cosmetics divisions fall brusk of Fifty'Oreal.

5. Which country spends the well-nigh on cosmetics?

   The United States spends the almost on cosmetics. In 2018, US consumers spent a total of $89.71 billion on cosmetics. The next highest country, China, merely spent $58.26 billion — with nearly 4 times equally many consumers.

6. Is the cosmetics industry saturated?

   Yeah, most manufacture experts hold that the cosmetics industry is oversaturated. Even without beingness an expert, anyone who'south shopped for skincare products recently knows the insane number of options available at the shop.

   As such, information technology's incredibly difficult for a new make or product to gain traction without existence a part of i of the major cosmetics companies in the world.

Conclusion

Around the earth and beyond the nation, the dazzler and cosmetics industry continues to exist profitable. Currently, the global cosmetics industry is valued at $380.2 billion, with the Us generating at to the lowest degree $49.ii billion in corrective product sales every year.

Today, more than and more women and men are purchasing skincare products, hair intendance products, make-up, perfumes, toiletries, deodorants, and oral care products. As such, the industry has no sign of slowing down.

In fact, it'south growing at a rate of approximately v.3% every year. With the boilerplate American spending between $244 and $313 on cosmetics every calendar month, the time to come of the cosmetics industry looks bright.

References

1. Statista. "Cosmetics Industry In The U.S. — Statistics Facts." Accessed on August 31, 2021.

2. Allied Marketplace Research. "Cosmetics Market Past Category, Gender And Distribution Channel: Global Opportunity Assay And Industry Forecast, 2021-2027." Accessed on August 31, 2021.

3. New York Post. "Vanity Costs American Women Nearly A Quarter Of A Million Dollars." Accessed on August 31. 2021.

4. Statista. "Cosmetics Consumer Behavior In The U.S. — Statistics Facts." Accessed on August 31, 2021.

5. We Are Social. "How Social Media Is Reshaping The Beauty Industry." Accessed on August 31, 2021.

6. Statista. "Cosmetic Sales In The U.s. In 2020, By Segment." Accessed on August 31. 2021.

7. Statista. "Global Makeup Market Size 2012-2025." Accessed on Baronial 31, 2021.

8. CNBC. "Men Are A MultiBillion Dollar Growth Opportunity For The Beauty Industry." Accessed on August 31, 2021.

9. Fortune Business organisation Insights. "Anti-Crumbling Cosmetics Market Size, Share Industry Analysis, Past Product Blazon, Production Form, End-User, Distribution Channel, And Regional Forecast, 2019-2026." Accessed on August 31, 2021.

10. PR Newswire. "From Barbies To Chroma — New Survey Reveals Young Girls Are Wearing Makeup Earlier Than E'er To Hibernate Their Insecurities." Accessed on Baronial 31, 2021.

11. Essence. "Feature: The Industry That Blackness Women Built." Accessed on August 31, 2021.

12. PR Newswire. "Global CBD Infused Cosmetics Market: $2.22 Billion Growth Expected During 2020-2024." Accessed on August 31, 2021.

13. Statista. Distribution of beauty content views on YouTube as of Baronial 2018. Accessed on December twenty, 2021.

14. Statista. Consumption value of dazzler products worldwide in 2018, by leading country. Accessed on December 20, 2021.

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Source: https://www.zippia.com/advice/cosmetics-industry-statistics/

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